Zoup SW – began in 1997 as an idea the company’s founders pondered as they were building their first soup-related food service business. That original company–which manufactured and distributed wholesale soup and spice products–gave the partners kitchen-door access to some of the top chefs and managers at hundreds of restaurants. And, it gave them the chance to confirm what they suspected all along. First, that good soup…really good soup was hard to find. Second, that soup has powerful intangible qualities that elicit feelings of comfort, warmth and well-being for many people. And, that there was a strong demand in the marketplace for the kind of authentic, hand-crafted, fresh soups that customers love to eat, but seldom cook for themselves.
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